{
  "id": "defineBrandEquityPosition",
  "slug": "define-brand-equity-position",
  "name": "Define brand equity position",
  "description": "Derived capability (status: derived, not curated) — mechanically derived from apqc (2 G1 anchors).",
  "category": "marketing-services",
  "categories": [
    "marketing-services"
  ],
  "root": "industry",
  "ply": null,
  "status": "derived",
  "source": "apqc",
  "g1Anchors": [
    "APQC PCF 3.2.5.2 (consumer-electronics) pcfId 16846",
    "APQC PCF 3.2.3.3 (consumer-products) pcfId 11447"
  ],
  "anchorCount": 2,
  "urls": {
    "html": "https://apis.directory/capability/define-brand-equity-position/",
    "json": "https://apis.directory/capability/define-brand-equity-position.json"
  },
  "offerings": []
}