{
  "id": "defineOfferingCustomerValueProposition",
  "slug": "define-offering-customer-value-proposition",
  "name": "Define offering customer value proposition",
  "description": "Derived capability (status: derived, not curated) — mechanically derived from apqc (14 G1 anchors).",
  "category": "marketing-services",
  "categories": [
    "marketing-services"
  ],
  "root": "industry",
  "ply": null,
  "status": "derived",
  "source": "apqc",
  "g1Anchors": [
    "APQC PCF 3.2.1 (cross-industry) pcfId 11168",
    "APQC PCF 3.2.1 (aerospace-and-defense) pcfId 11168",
    "APQC PCF 3.2.1 (airline) pcfId 11168",
    "APQC PCF 3.2.1 (automotive) pcfId 11168",
    "APQC PCF 3.2.1 (banking) pcfId 11168",
    "APQC PCF 3.2.2 (broadcasting) pcfId 11168",
    "APQC PCF 3.2.1 (life-sciences) pcfId 11168",
    "APQC PCF 3.2.1 (consumer-electronics) pcfId 11168"
  ],
  "anchorCount": 14,
  "urls": {
    "html": "https://apis.directory/capability/define-offering-customer-value-proposition/",
    "json": "https://apis.directory/capability/define-offering-customer-value-proposition.json"
  },
  "offerings": []
}