{
  "id": "developAdvertising",
  "slug": "develop-advertising",
  "name": "Develop advertising",
  "description": "Derived capability (status: derived, not curated) — mechanically derived from apqc (9 G1 anchors).",
  "category": "marketing-services",
  "categories": [
    "marketing-services"
  ],
  "root": "industry",
  "ply": null,
  "status": "derived",
  "source": "apqc",
  "g1Anchors": [
    "APQC PCF 3.2.5.10 (aerospace-and-defense) pcfId 10162",
    "APQC PCF 3.2.6.3 (airline) pcfId 10162",
    "APQC PCF 3.5.6.5 (automotive) pcfId 10162",
    "APQC PCF 3.3.3.3 (banking) pcfId 10162",
    "APQC PCF 3.4.6.3 (broadcasting) pcfId 10162",
    "APQC PCF 3.5.6.3 (city-government) pcfId 10162",
    "APQC PCF 3.2.4.5 (retail) pcfId 10162",
    "APQC PCF 3.3.3.2 (consumer-products) pcfId 11485"
  ],
  "anchorCount": 9,
  "urls": {
    "html": "https://apis.directory/capability/develop-advertising/",
    "json": "https://apis.directory/capability/develop-advertising.json"
  },
  "offerings": []
}