{
  "id": "developMarketingMessages",
  "slug": "develop-marketing-messages",
  "name": "Develop marketing messages",
  "description": "Derived capability (status: derived, not curated) — mechanically derived from apqc (18 G1 anchors).",
  "category": "marketing-services",
  "categories": [
    "marketing-services"
  ],
  "root": "industry",
  "ply": null,
  "status": "derived",
  "source": "apqc",
  "g1Anchors": [
    "APQC PCF 3.3.4.2 (cross-industry) pcfId 10159",
    "APQC PCF 3.3.4.2 (aerospace-and-defense) pcfId 10159",
    "APQC PCF 3.3.4.2 (airline) pcfId 10159",
    "APQC PCF 3.3.4.2 (automotive) pcfId 10159",
    "APQC PCF 3.3.6.2 (banking) pcfId 10159",
    "APQC PCF 3.3.4.2 (broadcasting) pcfId 10159",
    "APQC PCF 5.4.5.2 (education) pcfId 20481",
    "APQC PCF 3.3.4.2 (city-government) pcfId 10159"
  ],
  "anchorCount": 18,
  "urls": {
    "html": "https://apis.directory/capability/develop-marketing-messages/",
    "json": "https://apis.directory/capability/develop-marketing-messages.json"
  },
  "offerings": []
}