{
  "id": "developMarketingStrategy",
  "slug": "develop-marketing-strategy",
  "name": "Develop marketing strategy",
  "description": "Derived capability (status: derived, not curated) — mechanically derived from apqc (18 G1 anchors).",
  "category": "marketing-services",
  "categories": [
    "marketing-services"
  ],
  "root": "industry",
  "ply": null,
  "status": "derived",
  "source": "apqc",
  "g1Anchors": [
    "APQC PCF 3.2 (cross-industry) pcfId 10102",
    "APQC PCF 3.2 (aerospace-and-defense) pcfId 10102",
    "APQC PCF 3.2 (airline) pcfId 10102",
    "APQC PCF 3.1.3.1 (automotive) pcfId 12411",
    "APQC PCF 3.2 (automotive) pcfId 10102",
    "APQC PCF 3.2 (banking) pcfId 10102",
    "APQC PCF 3.2 (broadcasting) pcfId 10102",
    "APQC PCF 3.2 (life-sciences) pcfId 10102"
  ],
  "anchorCount": 18,
  "urls": {
    "html": "https://apis.directory/capability/develop-marketing-strategy/",
    "json": "https://apis.directory/capability/develop-marketing-strategy.json"
  },
  "offerings": []
}