Understand markets, customers, and capabilities

proc:3.1Processes cluster

Basis: APQC PCF level-2 process group (category when variant-only). 103 member capabilities, clustered mechanically.

Member capabilities

Acquire assetacquireAsset derived Marketing & Advertising Services 0 offerings Acquire data geological prospectacquireDataGeologicalProspect derived Marketing & Advertising Services 0 offerings Aggregate customer marketingaggregateCustomerMarketing derived Marketing & Advertising Services 0 offerings Analyze competing organizationsanalyzeCompetingOrganizations derived Marketing & Advertising Services 0 offerings Analyze demographic trendsanalyzeDemographicTrends derived Marketing & Advertising Services 0 offerings Analyze market industry trendsanalyzeMarketIndustryTrends derived Marketing & Advertising Services 0 offerings Analyze social network usageanalyzeSocialNetworkUsage derived Marketing & Advertising Services 0 offerings Assess brand performance managementassessBrandPerformanceManagement derived Marketing & Advertising Services 0 offerings Assess constituent needs alignassessConstituentNeedsAlign derived Marketing & Advertising Services 0 offerings Assess consumer needs predict customerassessConsumerNeedsPredictCustomer derived Marketing & Advertising Services 0 offerings Assess immediate population health careassessImmediatePopulationHealthCare derived Marketing & Advertising Services 0 offerings Assess internal external business environmentassessInternalExternalBusinessEnvironment derived Marketing & Advertising Services 0 offerings Collaborate between servicescollaborateBetweenServices derived Marketing & Advertising Services 0 offerings Collect demand informationcollectDemandInformation derived Marketing & Advertising Services 0 offerings Conduct constituent researchconductConstituentResearch derived Marketing & Advertising Services 0 offerings Conduct customer market researchconductCustomerMarketResearch derived Marketing & Advertising Services 0 offerings Conduct district needs assessmentconductDistrictNeedsAssessment derived Marketing & Advertising Services 0 offerings Conduct patient market researchconductPatientMarketResearch derived Marketing & Advertising Services 0 offerings Conduct product planning clinicsconductProductPlanningClinics derived Marketing & Advertising Services 0 offerings Conduct technical analysisconductTechnicalAnalysis derived Marketing & Advertising Services 0 offerings Conduct what if analysesconductWhatIfAnalyses derived Marketing & Advertising Services 0 offerings Confirm internal capabilitiesconfirmInternalCapabilities derived Marketing & Advertising Services 0 offerings Confirm potential value targetconfirmPotentialValueTarget derived Marketing & Advertising Services 0 offerings Create customer profilescreateCustomerProfiles derived Marketing & Advertising Services 0 offerings Define audience universesdefineAudienceUniverses derived Marketing & Advertising Services 0 offerings Define key value driversdefineKeyValueDrivers derived Marketing & Advertising Services 0 offerings Define offering brand equity positiondefineOfferingBrandEquityPosition derived Marketing & Advertising Services 0 offerings Determine channel strategydetermineChannelStrategy derived Marketing & Advertising Services 0 offerings Determine customer focusdetermineCustomerFocus derived Marketing & Advertising Services 0 offerings Determine market share gain lossdetermineMarketShareGainLoss derived Marketing & Advertising Services 0 offerings Determine number commercial units showdetermineNumberCommercialUnitsShow derived Marketing & Advertising Services 0 offerings Determine target segmentsdetermineTargetSegments derived Marketing & Advertising Services 0 offerings Determine value decide whetherdetermineValueDecideWhether derived Marketing & Advertising Services 0 offerings Develop brandsdevelopBrands derived Marketing & Advertising Services 0 offerings Develop constrained forecastdevelopConstrainedForecast derived Marketing & Advertising Services 0 offerings Develop consumer shopper market insightdevelopConsumerShopperMarketInsight derived Marketing & Advertising Services 0 offerings Develop cross platform revenue modelsdevelopCrossPlatformRevenueModels derived Marketing & Advertising Services 0 offerings Develop internal external estimatesdevelopInternalExternalEstimates derived Marketing & Advertising Services 0 offerings Develop key alignment pointsdevelopKeyAlignmentPoints derived Marketing & Advertising Services 0 offerings Develop preemption scheduledevelopPreemptionSchedule derived Marketing & Advertising Services 0 offerings Develop pursuit plandevelopPursuitPlan derived Marketing & Advertising Services 0 offerings Develop referral committee guidelinesdevelopReferralCommitteeGuidelines derived Marketing & Advertising Services 0 offerings Develop unconstrained forecastdevelopUnconstrainedForecast derived Marketing & Advertising Services 0 offerings Engage key decision makersengageKeyDecisionMakers derived Marketing & Advertising Services 0 offerings Establish price negotiation strategyestablishPriceNegotiationStrategy derived Marketing & Advertising Services 0 offerings Estimate show performanceestimateShowPerformance derived Marketing & Advertising Services 0 offerings Evaluate data geological prospectevaluateDataGeologicalProspect derived Marketing & Advertising Services 0 offerings Evaluate existing products brandsevaluateExistingProductsBrands derived Marketing & Advertising Services 0 offerings Evaluate existing products servicesevaluateExistingProductsServices derived Marketing & Advertising Services 0 offerings Evaluate existing servicesevaluateExistingServices derived Marketing & Advertising Services 0 offerings Evaluate existing services brandsevaluateExistingServicesBrands derived Marketing & Advertising Services 0 offerings Evaluate market opportunitiesevaluateMarketOpportunities derived Marketing & Advertising Services 0 offerings Evaluate opportunitiesevaluateOpportunities derived Marketing & Advertising Services 0 offerings Evaluate promotion opportunitiesevaluatePromotionOpportunities derived Marketing & Advertising Services 0 offerings Finalize agreement preparefinalizeAgreementPrepare derived Marketing & Advertising Services 0 offerings Forecast purchasing behaviorsforecastPurchasingBehaviors derived Marketing & Advertising Services 0 offerings Form team dedicate resourcesformTeamDedicateResources derived Marketing & Advertising Services 0 offerings Gather create opportunitiesgatherCreateOpportunities derived Marketing & Advertising Services 0 offerings Handover successful opportunitieshandoverSuccessfulOpportunities derived Marketing & Advertising Services 0 offerings Identify boundariesidentifyBoundaries derived Marketing & Advertising Services 0 offerings Identify brand portfolio gapsidentifyBrandPortfolioGaps derived Marketing & Advertising Services 0 offerings Identify constituent segmentsidentifyConstituentSegments derived Marketing & Advertising Services 0 offerings Identify gaps servicesidentifyGapsServices derived Marketing & Advertising Services 0 offerings Identify market segmentsidentifyMarketSegments derived Marketing & Advertising Services 0 offerings Identify opportunities geological prospectsidentifyOpportunitiesGeologicalProspects derived Marketing & Advertising Services 0 offerings Identify patient market segmentsidentifyPatientMarketSegments derived Marketing & Advertising Services 0 offerings Identify risks associated target acquisitionidentifyRisksAssociatedTargetAcquisition derived Marketing & Advertising Services 0 offerings Identify sources value develop businessidentifySourcesValueDevelopBusiness derived Marketing & Advertising Services 0 offerings Identify under served saturated marketidentifyUnderServedSaturatedMarket derived Marketing & Advertising Services 0 offerings Interpret rules regulationsinterpretRulesRegulations derived Marketing & Advertising Services 0 offerings Monitor effectiveness adjust offersmonitorEffectivenessAdjustOffers derived Marketing & Advertising Services 0 offerings Perform account stewardship activities advertisersperformAccountStewardshipActivitiesAdvertisers derived Marketing & Advertising Services 0 offerings Perform analysisperformAnalysis derived Marketing & Advertising Services 0 offerings Perform constituent needs analysisperformConstituentNeedsAnalysis derived Marketing & Advertising Services 0 offerings Perform customer market analysisperformCustomerMarketAnalysis derived Marketing & Advertising Services 0 offerings Perform customer market intelligence analysisperformCustomerMarketIntelligenceAnalysis derived Marketing & Advertising Services 0 offerings Perform opportunity testing customers consumersperformOpportunityTestingCustomersConsumers derived Marketing & Advertising Services 0 offerings Perform patient market intelligence analysisperformPatientMarketIntelligenceAnalysis derived Marketing & Advertising Services 0 offerings Predict customer purchasing behaviorpredictCustomerPurchasingBehavior derived Marketing & Advertising Services 0 offerings Prioritize opportunities consistent capabilities comprehensiveprioritizeOpportunitiesConsistentCapabilitiesComprehensive derived Marketing & Advertising Services 0 offerings Prioritize opportunities consistent capabilities overallprioritizeOpportunitiesConsistentCapabilitiesOverall derived Marketing & Advertising Services 0 offerings Provide clear processprovideClearProcess derived Marketing & Advertising Services 0 offerings Pursue opportunitiespursueOpportunities derived Marketing & Advertising Services 0 offerings Quantify market opportunitiesquantifyMarketOpportunities derived Marketing & Advertising Services 0 offerings Quantify promotional opportunitiesquantifyPromotionalOpportunities derived Marketing & Advertising Services 0 offerings Screen opportunitiesscreenOpportunities derived Marketing & Advertising Services 0 offerings Select opportunitiesselectOpportunities derived Marketing & Advertising Services 0 offerings Strategize acquisitionstrategizeAcquisition derived Marketing & Advertising Services 0 offerings Stratify patient populationsstratifyPatientPopulations derived Marketing & Advertising Services 0 offerings Structure dealstructureDeal derived Marketing & Advertising Services 0 offerings Study competitor category brand positioningstudyCompetitorCategoryBrandPositioning derived Marketing & Advertising Services 0 offerings Study consumer insights trendsstudyConsumerInsightsTrends derived Marketing & Advertising Services 0 offerings Study customer segmentation patternsstudyCustomerSegmentationPatterns derived Marketing & Advertising Services 0 offerings Test customers consumerstestCustomersConsumers derived Marketing & Advertising Services 0 offerings Test patientstestPatients derived Marketing & Advertising Services 0 offerings Track customer purchase patternstrackCustomerPurchasePatterns derived Marketing & Advertising Services 0 offerings Track customer site activitytrackCustomerSiteActivity derived Marketing & Advertising Services 0 offerings Understand consumer needs historical behaviorsunderstandConsumerNeedsHistoricalBehaviors derived Marketing & Advertising Services 0 offerings Understand consumer needs predict customerunderstandConsumerNeedsPredictCustomer derived Marketing & Advertising Services 0 offerings Understand marketsunderstandMarkets derived Marketing & Advertising Services 0 offerings Understand patient needs predict patientunderstandPatientNeedsPredictPatient derived Marketing & Advertising Services 0 offerings Understand patientsunderstandPatients derived Marketing & Advertising Services 0 offerings Validate opportunitiesvalidateOpportunities derived Marketing & Advertising Services 0 offerings