Develop marketing strategy

proc:3.2Processes cluster

Basis: APQC PCF level-2 process group (category when variant-only). 141 member capabilities, clustered mechanically.

Member capabilities

Access brand performance managementaccessBrandPerformanceManagement derived Marketing & Advertising Services 0 offerings Acquire membersacquireMembers derived Marketing & Advertising Services 0 offerings Acquire process well log dataacquireProcessWellLogData derived Marketing & Advertising Services 0 offerings Acquire seismic dataacquireSeismicData derived Marketing & Advertising Services 0 offerings Align market strategyalignMarketStrategy derived Marketing & Advertising Services 0 offerings Analyze channel performanceanalyzeChannelPerformance derived Marketing & Advertising Services 0 offerings Approve advertiser pitch internallyapproveAdvertiserPitchInternally derived Marketing & Advertising Services 0 offerings Approve pricing strategies policies targetsapprovePricingStrategiesPoliciesTargets derived Marketing & Advertising Services 0 offerings Assess brand product marketing planassessBrandProductMarketingPlan derived Marketing & Advertising Services 0 offerings Build engagement relationship membersbuildEngagementRelationshipMembers derived Marketing & Advertising Services 0 offerings Build subsurface reservoir modelbuildSubsurfaceReservoirModel derived Marketing & Advertising Services 0 offerings Build surface geological modelbuildSurfaceGeologicalModel derived Marketing & Advertising Services 0 offerings Case wellcaseWell derived Marketing & Advertising Services 0 offerings Cement casingcementCasing derived Marketing & Advertising Services 0 offerings Conduct brand level social sentimentconductBrandLevelSocialSentiment derived Marketing & Advertising Services 0 offerings Conduct cultural onsite hydrogeologicalconductCulturalOnsiteHydrogeological derived Marketing & Advertising Services 0 offerings Conduct marketing studiesconductMarketingStudies derived Marketing & Advertising Services 0 offerings Conduct pricing analysisconductPricingAnalysis derived Marketing & Advertising Services 0 offerings Conduct sales staff training pitchesconductSalesStaffTrainingPitches derived Marketing & Advertising Services 0 offerings Create advertiser pitchescreateAdvertiserPitches derived Marketing & Advertising Services 0 offerings Create exploration plancreateExplorationPlan derived Marketing & Advertising Services 0 offerings Create ready drill inventorycreateReadyDrillInventory derived Marketing & Advertising Services 0 offerings Define brand distinctive online experiencedefineBrandDistinctiveOnlineExperience derived Marketing & Advertising Services 0 offerings Define brand equity positiondefineBrandEquityPosition derived Marketing & Advertising Services 0 offerings Define brand physical customer experiencedefineBrandPhysicalCustomerExperience derived Marketing & Advertising Services 0 offerings Define channel store format strategydefineChannelStoreFormatStrategy derived Marketing & Advertising Services 0 offerings Define channel strategydefineChannelStrategy derived Marketing & Advertising Services 0 offerings Define communication guidelines mechanismsdefineCommunicationGuidelinesMechanisms derived Marketing & Advertising Services 0 offerings Define constituent value propositiondefineConstituentValueProposition derived Marketing & Advertising Services 0 offerings Define customer acquisition strategydefineCustomerAcquisitionStrategy derived Marketing & Advertising Services 0 offerings Define customer experience strategydefineCustomerExperienceStrategy derived Marketing & Advertising Services 0 offerings Define customer focusdefineCustomerFocus derived Marketing & Advertising Services 0 offerings Define customer lifecycle value baseddefineCustomerLifecycleValueBased derived Marketing & Advertising Services 0 offerings Define customer loyalty programdefineCustomerLoyaltyProgram derived Marketing & Advertising Services 0 offerings Define customer loyalty program benefitsdefineCustomerLoyaltyProgramBenefits derived Marketing & Advertising Services 0 offerings Define customer retention strategydefineCustomerRetentionStrategy derived Marketing & Advertising Services 0 offerings Define customer segment based experiencedefineCustomerSegmentBasedExperience derived Marketing & Advertising Services 0 offerings Define direct marketing strategydefineDirectMarketingStrategy derived Marketing & Advertising Services 0 offerings Define internal marketing communication strategydefineInternalMarketingCommunicationStrategy derived Marketing & Advertising Services 0 offerings Define line e retail marketplacedefineLineERetailMarketplace derived Marketing & Advertising Services 0 offerings Define marketing channel innovation frameworkdefineMarketingChannelInnovationFramework derived Marketing & Advertising Services 0 offerings Define marketing channel innovation strategydefineMarketingChannelInnovationStrategy derived Marketing & Advertising Services 0 offerings Define media objectivesdefineMediaObjectives derived Marketing & Advertising Services 0 offerings Define new media communication strategydefineNewMediaCommunicationStrategy derived Marketing & Advertising Services 0 offerings Define offeringdefineOffering derived Marketing & Advertising Services 0 offerings Define offering customer value propositiondefineOfferingCustomerValueProposition derived Marketing & Advertising Services 0 offerings Define offering positioningdefineOfferingPositioning derived Marketing & Advertising Services 0 offerings Define omni channel requirementsdefineOmniChannelRequirements derived Marketing & Advertising Services 0 offerings Define omni channel strategydefineOmniChannelStrategy derived Marketing & Advertising Services 0 offerings Define point sale communication strategydefinePointSaleCommunicationStrategy derived Marketing & Advertising Services 0 offerings Define pricing strategydefinePricingStrategy derived Marketing & Advertising Services 0 offerings Define promotional conceptsdefinePromotionalConcepts derived Marketing & Advertising Services 0 offerings Define public relations strategydefinePublicRelationsStrategy derived Marketing & Advertising Services 0 offerings Define retail strategydefineRetailStrategy derived Marketing & Advertising Services 0 offerings Define strategydefineStrategy derived Marketing & Advertising Services 0 offerings Define tailored product services experiencedefineTailoredProductServicesExperience derived Marketing & Advertising Services 0 offerings Define unique brand positioningdefineUniqueBrandPositioning derived Marketing & Advertising Services 0 offerings Deliver multichannel consumer experiencedeliverMultichannelConsumerExperience derived Marketing & Advertising Services 0 offerings Design brochures collateraldesignBrochuresCollateral derived Marketing & Advertising Services 0 offerings Design customer loyalty programdesignCustomerLoyaltyProgram derived Marketing & Advertising Services 0 offerings Determine channel fit productsdetermineChannelFitProducts derived Marketing & Advertising Services 0 offerings Determine channel role fit targetdetermineChannelRoleFitTarget derived Marketing & Advertising Services 0 offerings Determine channelsdetermineChannels derived Marketing & Advertising Services 0 offerings Determine communication channel fit targetdetermineCommunicationChannelFitTarget derived Marketing & Advertising Services 0 offerings Determine strategic investment plandetermineStrategicInvestmentPlan derived Marketing & Advertising Services 0 offerings Determine top level overall sponsordetermineTopLevelOverallSponsor derived Marketing & Advertising Services 0 offerings Develop advertisingdevelopAdvertising derived Marketing & Advertising Services 0 offerings Develop branding presentations elementsdevelopBrandingPresentationsElements derived Marketing & Advertising Services 0 offerings Develop cross platform media mixdevelopCrossPlatformMediaMix derived Marketing & Advertising Services 0 offerings Develop customer communication calendardevelopCustomerCommunicationCalendar derived Marketing & Advertising Services 0 offerings Develop customer loyalty programsdevelopCustomerLoyaltyPrograms derived Marketing & Advertising Services 0 offerings Develop data acquisition plan costsdevelopDataAcquisitionPlanCosts derived Marketing & Advertising Services 0 offerings Develop engagement plandevelopEngagementPlan derived Marketing & Advertising Services 0 offerings Develop enterprise sales forecastsdevelopEnterpriseSalesForecasts derived Marketing & Advertising Services 0 offerings Develop execution roadmapdevelopExecutionRoadmap derived Marketing & Advertising Services 0 offerings Develop exploration strategydevelopExplorationStrategy derived Marketing & Advertising Services 0 offerings Develop geologic model prospectdevelopGeologicModelProspect derived Marketing & Advertising Services 0 offerings Develop intervention programsdevelopInterventionPrograms derived Marketing & Advertising Services 0 offerings Develop marketing campaigns programsdevelopMarketingCampaignsPrograms derived Marketing & Advertising Services 0 offerings Develop marketing communication strategydevelopMarketingCommunicationStrategy derived Marketing & Advertising Services 0 offerings Develop marketing strategydevelopMarketingStrategy derived Marketing & Advertising Services 0 offerings Develop mediadevelopMedia derived Marketing & Advertising Services 0 offerings Develop new brandingdevelopNewBranding derived Marketing & Advertising Services 0 offerings Develop omni channel policies proceduresdevelopOmniChannelPoliciesProcedures derived Marketing & Advertising Services 0 offerings Develop pitch booksdevelopPitchBooks derived Marketing & Advertising Services 0 offerings Develop programdevelopProgram derived Marketing & Advertising Services 0 offerings Develop promotional strategydevelopPromotionalStrategy derived Marketing & Advertising Services 0 offerings Develop prospect definitiondevelopProspectDefinition derived Marketing & Advertising Services 0 offerings Develop prospect drilling portfoliodevelopProspectDrillingPortfolio derived Marketing & Advertising Services 0 offerings Develop schedule logisticsdevelopScheduleLogistics derived Marketing & Advertising Services 0 offerings Develop seismic modelsdevelopSeismicModels derived Marketing & Advertising Services 0 offerings Develop value propositiondevelopValueProposition derived Marketing & Advertising Services 0 offerings Distribute pitchesdistributePitches derived Marketing & Advertising Services 0 offerings Drill exploration wellsdrillExplorationWells derived Marketing & Advertising Services 0 offerings Engage media providerengageMediaProvider derived Marketing & Advertising Services 0 offerings Establish acceptance criteriaestablishAcceptanceCriteria derived Marketing & Advertising Services 0 offerings Establish channel objectivesestablishChannelObjectives derived Marketing & Advertising Services 0 offerings Establish channel specific measures targetsestablishChannelSpecificMeasuresTargets derived Marketing & Advertising Services 0 offerings Establish channel specific metrics targetsestablishChannelSpecificMetricsTargets derived Marketing & Advertising Services 0 offerings Establish entrance exit criteriaestablishEntranceExitCriteria derived Marketing & Advertising Services 0 offerings Establish exit criteriaestablishExitCriteria derived Marketing & Advertising Services 0 offerings Establish pricing targetsestablishPricingTargets derived Marketing & Advertising Services 0 offerings Establish referral criteriaestablishReferralCriteria derived Marketing & Advertising Services 0 offerings Evaluate channel attributes potential partnersevaluateChannelAttributesPotentialPartners derived Marketing & Advertising Services 0 offerings Evaluate content release schedulesevaluateContentReleaseSchedules derived Marketing & Advertising Services 0 offerings Evaluate exploration wells delineate geologicalevaluateExplorationWellsDelineateGeological derived Marketing & Advertising Services 0 offerings Explore assetexploreAsset derived Marketing & Advertising Services 0 offerings Handover successful exploration wellshandoverSuccessfulExplorationWells derived Marketing & Advertising Services 0 offerings Identify least restrictive environmentidentifyLeastRestrictiveEnvironment derived Marketing & Advertising Services 0 offerings Identify missing developmental dataidentifyMissingDevelopmentalData derived Marketing & Advertising Services 0 offerings Identify new mediaidentifyNewMedia derived Marketing & Advertising Services 0 offerings Identify required channel capabilitiesidentifyRequiredChannelCapabilities derived Marketing & Advertising Services 0 offerings Log welllogWell derived Marketing & Advertising Services 0 offerings Manage available programming inventory acrossmanageAvailableProgrammingInventoryAcross derived Marketing & Advertising Services 0 offerings Manage brand licensing usagemanageBrandLicensingUsage derived Marketing & Advertising Services 0 offerings Manage channel integrationmanageChannelIntegration derived Marketing & Advertising Services 0 offerings Manage channel performancemanageChannelPerformance derived Marketing & Advertising Services 0 offerings Manage contract availabilitymanageContractAvailability derived Marketing & Advertising Services 0 offerings Manage cross platform content advertisingmanageCrossPlatformContentAdvertising derived Marketing & Advertising Services 0 offerings Manage show pitchesmanageShowPitches derived Marketing & Advertising Services 0 offerings Measure activities against strategymeasureActivitiesAgainstStrategy derived Marketing & Advertising Services 0 offerings Monitor customer loyalty program benefitsmonitorCustomerLoyaltyProgramBenefits derived Marketing & Advertising Services 0 offerings Monitor events influencing factorsmonitorEventsInfluencingFactors derived Marketing & Advertising Services 0 offerings Monitor performancemonitorPerformance derived Marketing & Advertising Services 0 offerings Negotiate media mix advertiser agencynegotiateMediaMixAdvertiserAgency derived Marketing & Advertising Services 0 offerings Negotiate pricing health care payorsnegotiatePricingHealthCarePayors derived Marketing & Advertising Services 0 offerings Obtain stakeholder inputobtainStakeholderInput derived Marketing & Advertising Services 0 offerings Optimize loyalty program valueoptimizeLoyaltyProgramValue derived Marketing & Advertising Services 0 offerings Optimize pricing available programming inventoryoptimizePricingAvailableProgrammingInventory derived Marketing & Advertising Services 0 offerings Orchestrate seamless customer experience acrossorchestrateSeamlessCustomerExperienceAcross derived Marketing & Advertising Services 0 offerings Perforate casing stimulateperforateCasingStimulate derived Marketing & Advertising Services 0 offerings Perform basin analysisperformBasinAnalysis derived Marketing & Advertising Services 0 offerings Plan inventory distribution targetsplanInventoryDistributionTargets derived Marketing & Advertising Services 0 offerings Plug wellplugWell derived Marketing & Advertising Services 0 offerings Process seismic dataprocessSeismicData derived Marketing & Advertising Services 0 offerings Promote brandspromoteBrands derived Marketing & Advertising Services 0 offerings Review commercial industry government needsreviewCommercialIndustryGovernmentNeeds derived Marketing & Advertising Services 0 offerings Run drill stem testrunDrillStemTest derived Marketing & Advertising Services 0 offerings Select channelsselectChannels derived Marketing & Advertising Services 0 offerings Submit regulatory reports requiredsubmitRegulatoryReportsRequired derived Marketing & Advertising Services 0 offerings Validate value proposition target segmentsvalidateValuePropositionTargetSegments derived Marketing & Advertising Services 0 offerings