Develop and manage marketing plans

proc:3.3Processes cluster

Basis: APQC PCF level-2 process group (category when variant-only). 157 member capabilities, clustered mechanically.

Member capabilities

Achieve regulatory approvalachieveRegulatoryApproval derived Marketing & Advertising Services 0 offerings Acquire geochemical dataacquireGeochemicalData derived Marketing & Advertising Services 0 offerings Acquire geophysical dataacquireGeophysicalData derived Marketing & Advertising Services 0 offerings Acquire process seismic dataacquireProcessSeismicData derived Marketing & Advertising Services 0 offerings Adjust messagingadjustMessaging derived Marketing & Advertising Services 0 offerings Align marketing programs consumer servicealignMarketingProgramsConsumerService derived Marketing & Advertising Services 0 offerings Analyze constituent attrition retention ratesanalyzeConstituentAttritionRetentionRates derived Marketing & Advertising Services 0 offerings Analyze constituent metricsanalyzeConstituentMetrics derived Marketing & Advertising Services 0 offerings Analyze constituent revenue trendsanalyzeConstituentRevenueTrends derived Marketing & Advertising Services 0 offerings Analyze customer attrition retention ratesanalyzeCustomerAttritionRetentionRates derived Marketing & Advertising Services 0 offerings Analyze customer campaignsanalyzeCustomerCampaigns derived Marketing & Advertising Services 0 offerings Analyze customer market researchanalyzeCustomerMarketResearch derived Marketing & Advertising Services 0 offerings Analyze customer metricsanalyzeCustomerMetrics derived Marketing & Advertising Services 0 offerings Analyze customer profitabilityanalyzeCustomerProfitability derived Marketing & Advertising Services 0 offerings Analyze customer purchase patternsanalyzeCustomerPurchasePatterns derived Marketing & Advertising Services 0 offerings Analyze customer revenue trendanalyzeCustomerRevenueTrend derived Marketing & Advertising Services 0 offerings Analyze customer website activityanalyzeCustomerWebsiteActivity derived Marketing & Advertising Services 0 offerings Analyze patient attrition retention ratesanalyzePatientAttritionRetentionRates derived Marketing & Advertising Services 0 offerings Analyze patient metricsanalyzePatientMetrics derived Marketing & Advertising Services 0 offerings Analyze patient revenue trendanalyzePatientRevenueTrend derived Marketing & Advertising Services 0 offerings Analyze purchasing behavioranalyzePurchasingBehavior derived Marketing & Advertising Services 0 offerings Appraise assetappraiseAsset derived Marketing & Advertising Services 0 offerings Approve investment planapproveInvestmentPlan derived Marketing & Advertising Services 0 offerings Assess integrated sales demand planassessIntegratedSalesDemandPlan derived Marketing & Advertising Services 0 offerings Build facility infrastructure scenariosbuildFacilityInfrastructureScenarios derived Marketing & Advertising Services 0 offerings Build field development scenariosbuildFieldDevelopmentScenarios derived Marketing & Advertising Services 0 offerings Build operating scenariosbuildOperatingScenarios derived Marketing & Advertising Services 0 offerings Build sub surface development scenariosbuildSubSurfaceDevelopmentScenarios derived Marketing & Advertising Services 0 offerings Characterize reservoircharacterizeReservoir derived Marketing & Advertising Services 0 offerings Communicate price changescommunicatePriceChanges derived Marketing & Advertising Services 0 offerings Compile plancompilePlan derived Marketing & Advertising Services 0 offerings Conduct competitive pricing reviewconductCompetitivePricingReview derived Marketing & Advertising Services 0 offerings Confirm marketing alignmentconfirmMarketingAlignment derived Marketing & Advertising Services 0 offerings Confirm promotion alignmentconfirmPromotionAlignment derived Marketing & Advertising Services 0 offerings Coordinate promotional activities across channelscoordinatePromotionalActivitiesAcrossChannels derived Marketing & Advertising Services 0 offerings Correlate well datacorrelateWellData derived Marketing & Advertising Services 0 offerings Create final advertisingcreateFinalAdvertising derived Marketing & Advertising Services 0 offerings Create marketing budgetcreateMarketingBudget derived Marketing & Advertising Services 0 offerings Create promotions budgetcreatePromotionsBudget derived Marketing & Advertising Services 0 offerings Define advertising media objectives strategydefineAdvertisingMediaObjectivesStrategy derived Marketing & Advertising Services 0 offerings Define promotional concepts objectivesdefinePromotionalConceptsObjectives derived Marketing & Advertising Services 0 offerings Define target audiencedefineTargetAudience derived Marketing & Advertising Services 0 offerings Deploy digital asset management repositorydeployDigitalAssetManagementRepository derived Marketing & Advertising Services 0 offerings Design brand product marketing programsdesignBrandProductMarketingPrograms derived Marketing & Advertising Services 0 offerings Design mobile apps user interfacesdesignMobileAppsUserInterfaces derived Marketing & Advertising Services 0 offerings Determine allowable individual discountsdetermineAllowableIndividualDiscounts derived Marketing & Advertising Services 0 offerings Determine corporate incentivesdetermineCorporateIncentives derived Marketing & Advertising Services 0 offerings Determine costs marketingdetermineCostsMarketing derived Marketing & Advertising Services 0 offerings Determine costs promotiondetermineCostsPromotion derived Marketing & Advertising Services 0 offerings Determine customer lifetime valuedetermineCustomerLifetimeValue derived Marketing & Advertising Services 0 offerings Determine customer loyalty lifetime valuedetermineCustomerLoyaltyLifetimeValue derived Marketing & Advertising Services 0 offerings Determine customer segment specific pricingdetermineCustomerSegmentSpecificPricing derived Marketing & Advertising Services 0 offerings Determine patient loyalty lifetime valuedeterminePatientLoyaltyLifetimeValue derived Marketing & Advertising Services 0 offerings Determine premiumsdeterminePremiums derived Marketing & Advertising Services 0 offerings Determine pricingdeterminePricing derived Marketing & Advertising Services 0 offerings Determine product residual value acrossdetermineProductResidualValueAcross derived Marketing & Advertising Services 0 offerings Determine projected roidetermineProjectedRoi derived Marketing & Advertising Services 0 offerings Determine service pricing structuredetermineServicePricingStructure derived Marketing & Advertising Services 0 offerings Develop asset modeldevelopAssetModel derived Marketing & Advertising Services 0 offerings Develop business rulesdevelopBusinessRules derived Marketing & Advertising Services 0 offerings Develop creative elementsdevelopCreativeElements derived Marketing & Advertising Services 0 offerings Develop customer trade investment plandevelopCustomerTradeInvestmentPlan derived Marketing & Advertising Services 0 offerings Develop go market strategydevelopGoMarketStrategy derived Marketing & Advertising Services 0 offerings Develop market offering campaigndevelopMarketOfferingCampaign derived Marketing & Advertising Services 0 offerings Develop marketing materialdevelopMarketingMaterial derived Marketing & Advertising Services 0 offerings Develop marketing messagesdevelopMarketingMessages derived Marketing & Advertising Services 0 offerings Develop messaging content strategydevelopMessagingContentStrategy derived Marketing & Advertising Services 0 offerings Develop packaging strategydevelopPackagingStrategy derived Marketing & Advertising Services 0 offerings Develop pharmacoeconomicsdevelopPharmacoeconomics derived Marketing & Advertising Services 0 offerings Develop placement campaign managementdevelopPlacementCampaignManagement derived Marketing & Advertising Services 0 offerings Develop premiumsdevelopPremiums derived Marketing & Advertising Services 0 offerings Develop presentationsdevelopPresentations derived Marketing & Advertising Services 0 offerings Develop pricingdevelopPricing derived Marketing & Advertising Services 0 offerings Develop pricing schemesdevelopPricingSchemes derived Marketing & Advertising Services 0 offerings Develop product sales projectiondevelopProductSalesProjection derived Marketing & Advertising Services 0 offerings Develop promotional activitiesdevelopPromotionalActivities derived Marketing & Advertising Services 0 offerings Develop proposaldevelopProposal derived Marketing & Advertising Services 0 offerings Develop release strategydevelopReleaseStrategy derived Marketing & Advertising Services 0 offerings Develop retail fuels pricingdevelopRetailFuelsPricing derived Marketing & Advertising Services 0 offerings Develop service promotional plansdevelopServicePromotionalPlans derived Marketing & Advertising Services 0 offerings Develop short term marketing forecastdevelopShortTermMarketingForecast derived Marketing & Advertising Services 0 offerings Develop standardized reporting marketing matricesdevelopStandardizedReportingMarketingMatrices derived Marketing & Advertising Services 0 offerings Develop wholesale rack fuels pricingdevelopWholesaleRackFuelsPricing derived Marketing & Advertising Services 0 offerings Engage third party advertising agencyengageThirdPartyAdvertisingAgency derived Marketing & Advertising Services 0 offerings Establish marketing budgetsestablishMarketingBudgets derived Marketing & Advertising Services 0 offerings Establish promotional budgetsestablishPromotionalBudgets derived Marketing & Advertising Services 0 offerings Estimate data uncertaintyestimateDataUncertainty derived Marketing & Advertising Services 0 offerings Estimate hydrocarbon potentialestimateHydrocarbonPotential derived Marketing & Advertising Services 0 offerings Evaluate economic viabilityevaluateEconomicViability derived Marketing & Advertising Services 0 offerings Evaluate effectiveness releaseevaluateEffectivenessRelease derived Marketing & Advertising Services 0 offerings Evaluate effectiveness servicesevaluateEffectivenessServices derived Marketing & Advertising Services 0 offerings Evaluate event performanceevaluateEventPerformance derived Marketing & Advertising Services 0 offerings Evaluate facilityevaluateFacility derived Marketing & Advertising Services 0 offerings Evaluate premium performanceevaluatePremiumPerformance derived Marketing & Advertising Services 0 offerings Evaluate pricing performanceevaluatePricingPerformance derived Marketing & Advertising Services 0 offerings Evaluate promotional performance metricsevaluatePromotionalPerformanceMetrics derived Marketing & Advertising Services 0 offerings Evaluate support programs servicesevaluateSupportProgramsServices derived Marketing & Advertising Services 0 offerings Evaluate well costsevaluateWellCosts derived Marketing & Advertising Services 0 offerings Execute investment planexecuteInvestmentPlan derived Marketing & Advertising Services 0 offerings Execute marketing campaignexecuteMarketingCampaign derived Marketing & Advertising Services 0 offerings Execute packaging strategyexecutePackagingStrategy derived Marketing & Advertising Services 0 offerings Execute premium planexecutePremiumPlan derived Marketing & Advertising Services 0 offerings Execute pricing planexecutePricingPlan derived Marketing & Advertising Services 0 offerings Execute promotional activitiesexecutePromotionalActivities derived Marketing & Advertising Services 0 offerings Execute website social media messagingexecuteWebsiteSocialMediaMessaging derived Marketing & Advertising Services 0 offerings Focus tactical marketingfocusTacticalMarketing derived Marketing & Advertising Services 0 offerings Forecast salesforecastSales derived Marketing & Advertising Services 0 offerings Gather data exploration programgatherDataExplorationProgram derived Marketing & Advertising Services 0 offerings Handover appraisal resultshandoverAppraisalResults derived Marketing & Advertising Services 0 offerings Identify customer requirementsidentifyCustomerRequirements derived Marketing & Advertising Services 0 offerings Identify sales opportunitiesidentifySalesOpportunities derived Marketing & Advertising Services 0 offerings Implement promotional pricing programsimplementPromotionalPricingPrograms derived Marketing & Advertising Services 0 offerings Implement retail pricing programsimplementRetailPricingPrograms derived Marketing & Advertising Services 0 offerings Incorporate learning future planned consumerincorporateLearningFuturePlannedConsumer derived Marketing & Advertising Services 0 offerings Incorporate learning future planned promotionsincorporateLearningFuturePlannedPromotions derived Marketing & Advertising Services 0 offerings Influence customerinfluenceCustomer derived Marketing & Advertising Services 0 offerings Integrate seismic well modelintegrateSeismicWellModel derived Marketing & Advertising Services 0 offerings Manage data quality multi geographicmanageDataQualityMultiGeographic derived Marketing & Advertising Services 0 offerings Manage digital marketing assetsmanageDigitalMarketingAssets derived Marketing & Advertising Services 0 offerings Manage marketing assetsmanageMarketingAssets derived Marketing & Advertising Services 0 offerings Manage marketing operationsmanageMarketingOperations derived Marketing & Advertising Services 0 offerings Manage payments deductionsmanagePaymentsDeductions derived Marketing & Advertising Services 0 offerings Manage physical marketing assetsmanagePhysicalMarketingAssets derived Marketing & Advertising Services 0 offerings Manage product copymanageProductCopy derived Marketing & Advertising Services 0 offerings Manage product imagesmanageProductImages derived Marketing & Advertising Services 0 offerings Manage product marketing contentmanageProductMarketingContent derived Marketing & Advertising Services 0 offerings Manage product marketing materialmanageProductMarketingMaterial derived Marketing & Advertising Services 0 offerings Manage product services marketing contentmanageProductServicesMarketingContent derived Marketing & Advertising Services 0 offerings Manage trade pricingmanageTradePricing derived Marketing & Advertising Services 0 offerings Manage web social media operationsmanageWebSocialMediaOperations derived Marketing & Advertising Services 0 offerings Monitor effectiveness personalized offers adjustmonitorEffectivenessPersonalizedOffersAdjust derived Marketing & Advertising Services 0 offerings Monitor student progress resulting interventionmonitorStudentProgressResultingIntervention derived Marketing & Advertising Services 0 offerings Obtain approvalsobtainApprovals derived Marketing & Advertising Services 0 offerings Obtain corporate approvalobtainCorporateApproval derived Marketing & Advertising Services 0 offerings Organize asset dataorganizeAssetData derived Marketing & Advertising Services 0 offerings Perform prospect development economic analysisperformProspectDevelopmentEconomicAnalysis derived Marketing & Advertising Services 0 offerings Perform uncertainty analysisperformUncertaintyAnalysis derived Marketing & Advertising Services 0 offerings Plan packaging strategyplanPackagingStrategy derived Marketing & Advertising Services 0 offerings Plan physical assets management activitiesplanPhysicalAssetsManagementActivities derived Marketing & Advertising Services 0 offerings Plan promotional activitiesplanPromotionalActivities derived Marketing & Advertising Services 0 offerings Plan website social media messagingplanWebsiteSocialMediaMessaging derived Marketing & Advertising Services 0 offerings Propose development planproposeDevelopmentPlan derived Marketing & Advertising Services 0 offerings Refine packagingrefinePackaging derived Marketing & Advertising Services 0 offerings Refine premiums neededrefinePremiumsNeeded derived Marketing & Advertising Services 0 offerings Refine pricing neededrefinePricingNeeded derived Marketing & Advertising Services 0 offerings Refine promotional performance metricsrefinePromotionalPerformanceMetrics derived Marketing & Advertising Services 0 offerings Revise constituent strategiesreviseConstituentStrategies derived Marketing & Advertising Services 0 offerings Revise customer strategiesreviseCustomerStrategies derived Marketing & Advertising Services 0 offerings Revise patient strategiesrevisePatientStrategies derived Marketing & Advertising Services 0 offerings Test packaging optionstestPackagingOptions derived Marketing & Advertising Services 0 offerings Track customer management measurestrackCustomerManagementMeasures derived Marketing & Advertising Services 0 offerings Track patient management measurestrackPatientManagementMeasures derived Marketing & Advertising Services 0 offerings Train educatorstrainEducators derived Marketing & Advertising Services 0 offerings Understand resource requirementsunderstandResourceRequirements derived Marketing & Advertising Services 0 offerings Update reservoir modelupdateReservoirModel derived Marketing & Advertising Services 0 offerings Update seismic modelupdateSeismicModel derived Marketing & Advertising Services 0 offerings Update surface geological modelupdateSurfaceGeologicalModel derived Marketing & Advertising Services 0 offerings