Develop sales strategy

proc:3.4Processes cluster

Basis: APQC PCF level-2 process group (category when variant-only). 78 member capabilities, clustered mechanically.

Member capabilities

Allocate marketing budgetallocateMarketingBudget derived Marketing & Advertising Services 0 offerings Analyze enrollment trends patternsanalyzeEnrollmentTrendsPatterns derived Marketing & Advertising Services 0 offerings Analyze historical planned promotions eventsanalyzeHistoricalPlannedPromotionsEvents derived Marketing & Advertising Services 0 offerings Analyze impact external factorsanalyzeImpactExternalFactors derived Marketing & Advertising Services 0 offerings Analyze point sales data marketanalyzePointSalesDataMarket derived Marketing & Advertising Services 0 offerings Analyze sales trends patternsanalyzeSalesTrendsPatterns derived Marketing & Advertising Services 0 offerings Calculate net gain losscalculateNetGainLoss derived Marketing & Advertising Services 0 offerings Calculate net profitcalculateNetProfit derived Marketing & Advertising Services 0 offerings Calculate product market sharecalculateProductMarketShare derived Marketing & Advertising Services 0 offerings Calculate product revenuecalculateProductRevenue derived Marketing & Advertising Services 0 offerings Calculate product unit forecastcalculateProductUnitForecast derived Marketing & Advertising Services 0 offerings Calculate service revenuecalculateServiceRevenue derived Marketing & Advertising Services 0 offerings Collaborate trade customerscollaborateTradeCustomers derived Marketing & Advertising Services 0 offerings Communicate planning informationcommunicatePlanningInformation derived Marketing & Advertising Services 0 offerings Conduct planning activitiesconductPlanningActivities derived Marketing & Advertising Services 0 offerings Connect individual needsconnectIndividualNeeds derived Marketing & Advertising Services 0 offerings Contract brokers agentscontractBrokersAgents derived Marketing & Advertising Services 0 offerings Coordinate direct services classroom volunteerscoordinateDirectServicesClassroomVolunteers derived Marketing & Advertising Services 0 offerings Create budgetcreateBudget derived Marketing & Advertising Services 0 offerings Create strategic tactical sales planscreateStrategicTacticalSalesPlans derived Marketing & Advertising Services 0 offerings Define compensation structuredefineCompensationStructure derived Marketing & Advertising Services 0 offerings Define distribution strategydefineDistributionStrategy derived Marketing & Advertising Services 0 offerings Define sales goaldefineSalesGoal derived Marketing & Advertising Services 0 offerings Define sales goalsdefineSalesGoals derived Marketing & Advertising Services 0 offerings Define trade programs funding optionsdefineTradeProgramsFundingOptions derived Marketing & Advertising Services 0 offerings Design alliance programs methodsdesignAllianceProgramsMethods derived Marketing & Advertising Services 0 offerings Determine capacity expertise community partnersdetermineCapacityExpertiseCommunityPartners derived Marketing & Advertising Services 0 offerings Determine distribution channel fit productsdetermineDistributionChannelFitProducts derived Marketing & Advertising Services 0 offerings Determine distribution channelsdetermineDistributionChannels derived Marketing & Advertising Services 0 offerings Determine inventory price discount targetsdetermineInventoryPriceDiscountTargets derived Marketing & Advertising Services 0 offerings Determine overhead fixed costsdetermineOverheadFixedCosts derived Marketing & Advertising Services 0 offerings Determine variable costsdetermineVariableCosts derived Marketing & Advertising Services 0 offerings Develop collaborative forecast sales channelsdevelopCollaborativeForecastSalesChannels derived Marketing & Advertising Services 0 offerings Develop customer business plandevelopCustomerBusinessPlan derived Marketing & Advertising Services 0 offerings Develop customer trade strategy customerdevelopCustomerTradeStrategyCustomer derived Marketing & Advertising Services 0 offerings Develop direct salesdevelopDirectSales derived Marketing & Advertising Services 0 offerings Develop enrollment forecastdevelopEnrollmentForecast derived Marketing & Advertising Services 0 offerings Develop inventory pricing modeldevelopInventoryPricingModel derived Marketing & Advertising Services 0 offerings Develop inventory pricing strategy targetsdevelopInventoryPricingStrategyTargets derived Marketing & Advertising Services 0 offerings Develop partner alliance management strategiesdevelopPartnerAllianceManagementStrategies derived Marketing & Advertising Services 0 offerings Develop partner alliance relationshipsdevelopPartnerAllianceRelationships derived Marketing & Advertising Services 0 offerings Develop promotional category management calendarsdevelopPromotionalCategoryManagementCalendars derived Marketing & Advertising Services 0 offerings Develop sales forecastdevelopSalesForecast derived Marketing & Advertising Services 0 offerings Develop sales partner alliance relationshipsdevelopSalesPartnerAllianceRelationships derived Marketing & Advertising Services 0 offerings Develop sales strategydevelopSalesStrategy derived Marketing & Advertising Services 0 offerings Develop service enrollment strategydevelopServiceEnrollmentStrategy derived Marketing & Advertising Services 0 offerings Develop trade customer sales strategydevelopTradeCustomerSalesStrategy derived Marketing & Advertising Services 0 offerings Establish customer management goalsestablishCustomerManagementGoals derived Marketing & Advertising Services 0 offerings Establish customer management measuresestablishCustomerManagementMeasures derived Marketing & Advertising Services 0 offerings Establish direct supply customer goalsestablishDirectSupplyCustomerGoals derived Marketing & Advertising Services 0 offerings Establish overall sales budgetsestablishOverallSalesBudgets derived Marketing & Advertising Services 0 offerings Establish overall service revenue projectionsestablishOverallServiceRevenueProjections derived Marketing & Advertising Services 0 offerings Establish partner alliance agreementsestablishPartnerAllianceAgreements derived Marketing & Advertising Services 0 offerings Establish partner alliance management goalsestablishPartnerAllianceManagementGoals derived Marketing & Advertising Services 0 offerings Establish referral goals measuresestablishReferralGoalsMeasures derived Marketing & Advertising Services 0 offerings Establish referral management measuresestablishReferralManagementMeasures derived Marketing & Advertising Services 0 offerings Establish retail wholesale distribution goalsestablishRetailWholesaleDistributionGoals derived Marketing & Advertising Services 0 offerings Establish sales goals measuresestablishSalesGoalsMeasures derived Marketing & Advertising Services 0 offerings Establish service revenue goals measuresestablishServiceRevenueGoalsMeasures derived Marketing & Advertising Services 0 offerings Gather current historic order informationgatherCurrentHistoricOrderInformation derived Marketing & Advertising Services 0 offerings Gather post event analysis trackinggatherPostEventAnalysisTracking derived Marketing & Advertising Services 0 offerings Gather sales inventory data retailgatherSalesInventoryDataRetail derived Marketing & Advertising Services 0 offerings Generate enrollment forecastgenerateEnrollmentForecast derived Marketing & Advertising Services 0 offerings Generate multi year sales forecastgenerateMultiYearSalesForecast derived Marketing & Advertising Services 0 offerings Generate sales forecastgenerateSalesForecast derived Marketing & Advertising Services 0 offerings Identify alliance opportunitiesidentifyAllianceOpportunities derived Marketing & Advertising Services 0 offerings Identify community services relatedidentifyCommunityServicesRelated derived Marketing & Advertising Services 0 offerings Identify maintain community partnership opportunitiesidentifyMaintainCommunityPartnershipOpportunities derived Marketing & Advertising Services 0 offerings Manage creative media service providersmanageCreativeMediaServiceProviders derived Marketing & Advertising Services 0 offerings Manage data source vendorsmanageDataSourceVendors derived Marketing & Advertising Services 0 offerings Manage database fulfillment vendorsmanageDatabaseFulfillmentVendors derived Marketing & Advertising Services 0 offerings Perform broker channel managementperformBrokerChannelManagement derived Marketing & Advertising Services 0 offerings Perform category managementperformCategoryManagement derived Marketing & Advertising Services 0 offerings Profile brokers agentsprofileBrokersAgents derived Marketing & Advertising Services 0 offerings Provide connecting marketing mechanism betweenprovideConnectingMarketingMechanismBetween derived Marketing & Advertising Services 0 offerings Select alliancesselectAlliances derived Marketing & Advertising Services 0 offerings Select category product strategyselectCategoryProductStrategy derived Marketing & Advertising Services 0 offerings Understand distribution objectives identify gapsunderstandDistributionObjectivesIdentifyGaps derived Marketing & Advertising Services 0 offerings